This is something that could get big media to move more and more online – because big media always go where the money is. And with the print numbers dropping like leafs on an automn afternoon the internet will become a more and more interesting place for the large media companies to act.

And I for one can't wait :D

Right now the site tells me to come back in eight days. I can sign up for an e-mail notification, and they'll tell me when the site goes online.

But, instead of waiting eight days, I went to Google and searched for "dudes of zero" as in says on the site.

There's only one result (from reklam.feber.se), and if you click it you get a 404 site not found error. But luckily Google has cached the page.

There is a link to the Norwegian version of the Zero story, www.zeroismore.no.

Instead of waiting eight days for the Danish site to launch, you can visit the Norwegian — both are in English. Apparently it's about the guys from Australia living the good life, and Coca Cola talked them into preaching this way of life. I don't really think, that I'm the target audience here :-)

But what I don't get is why Coca Cola postpones the launch of the Danish site with a "come back later and get your ass kicked in a cool way" style, when the Norwegian-English version of the site is already up… Don't they know, that we can easily find it?

PS: The Swedish version apparently hasn't even gone online yet. But zeroismore.com has. Notice how the content apparently is the same.

Seriously, what is Coca Cola thinking? This looks a lot like some kind of "we can control when things go online and get noticed" PR strategy. But it isn't working…

I've done a post in Danish on this on my ByteMe-blog, but figured I might as well just post one here.

The thing is, I've discovered that Politiken has a robots.txt file, that makes sure, that no search engine bots index anything.

This is strange, considering that 32 hits for a search for 'Libanon' (Danish for Lebanon) get through the "filter", but on MSN Search, there are only 6 hits. Strange.

Is it about the deep links?
Well, the big question here is, obviosly, why the people at Politiken are so eager to keep the bots out. Politiken has earlier been against deep linking. Read this article about it (in Danish).

Now, the way I see it, the reason for being against deep links must be because Politiken wants their users to find the articles by going to the Politiken.dk front page and find them from there, my guess is that this has something to do with ads.

And the fact that the bots are being completely blocked out now could be another step in Politiken's policies towards deep linking. Now users HAVE to go to the front page to search for articles.

But is that clever? Shouldn't people have the right to search for as innocent data as journalistic articles via the internet's search engines, instead of using the various search engines on the various site? I think so.

ComON had a blue Dell banner, that rolled horizontal across the screen like a marquee, and if the user scrolled the page vertically, the banner followed them, covering both text and images.

This resulted in several request from the users to remove the banner.

And so, yesterday (Tuesday) they removed the banner.

I'm not sure, if the banner was visible in Firefox, but I didn't see it on my Firefox.. perhaps because I use AdBlock at work, and AdMuncher at home :-)