New Media + IT

According to the BBC, online advertising will double its 2006 figures by 2012. The numbers come from a Forrester report.
This is something that could get big media to move more and more online – because big media always go where the money is. And with the print numbers dropping like leafs on an automn afternoon [...]

Whoops! This blog is closed and comments will not be read. Check blog.larskjensen.dk instead. If you want to read this post in full length and maybe leave a comment, please find this post at its new location:
http://blog.larskjensen.dk/2007/07/12/online-advertising-on-the-rise/

[ categorized as: Advertising, Media ]

In these days, Coca Cola is trying to brand something called Zero, and they have a website, www.zeroismore.dk.
Right now the site tells me to come back in eight days. I can sign up for an e-mail notification, and they'll tell me when the site goes online.
But, instead of waiting eight days, I went to Google [...]

Whoops! This blog is closed and comments will not be read. Check blog.larskjensen.dk instead. If you want to read this post in full length and maybe leave a comment, please find this post at its new location:
http://blog.larskjensen.dk/2007/01/07/coca-cola-zero-not-so-secret/

[ categorized as: Advertising ]

Why is Danish newspaper Politiken keeping all search bots from indexing its site?
I've done a post in Danish on this on my ByteMe-blog, but figured I might as well just post one here.
The thing is, I've discovered that Politiken has a robots.txt file, that makes sure, that no search engine bots index anything.
This is strange, [...]

Whoops! This blog is closed and comments will not be read. Check blog.larskjensen.dk instead. If you want to read this post in full length and maybe leave a comment, please find this post at its new location:
http://blog.larskjensen.dk/2006/07/31/danish-news-site-blocking-search-bots/

[ categorized as: Advertising, Google, News sites ]

The Danish IT newspaper, ComON learned a lesson in online advertising; In deed, there is a limit on how much, the users will put up with.
ComON had a blue Dell banner, that rolled horizontal across the screen like a marquee, and if the user scrolled the page vertically, the banner followed them, covering both text [...]

Whoops! This blog is closed and comments will not be read. Check blog.larskjensen.dk instead. If you want to read this post in full length and maybe leave a comment, please find this post at its new location:
http://blog.larskjensen.dk/2006/05/03/advertising-a-step-too-far/

[ categorized as: Advertising, News sites ]